Drew Ink The year

Swiss typography

Also called International Typographic Style, Swiss style

The postwar programme that put text on a mathematical grid, set it flush left and ragged right in a neo-grotesque, and treated photography and white space as structure rather than decoration.

Swiss typography: a poster for the foundry's own type show, set flush left and ragged right in Drew Grotesk on a six-column grid, five bars on the grid each as wide as one house face's stem, a black rule, the faces named in red, and white space left as structure.
Swiss typography: the poster for the Drew Ink type show, Drew Ink. Drawn 2026-09-10.

Near it

Neo-grotesqueGridBaseline gridBauhausAsymmetric typographyMetro

Minimalism

What it is made of

gridmodular, declared, and visible in the alignment
facea neo-grotesque, usually Akzidenz-Grotesk or Helvetica
alignmentflush left, ragged rightjustification was rejected as a distortion of word spacing
imageryphotography over illustration

Where it came from

Switzerland in the 1950s, taught in Zurich and Basel. Josef Müller-Brockmann, Emil Ruder and Armin Hofmann are the names it is usually taught through.

Done well

Sources